Scanbuy and Kezzler form strategic partnership to bring IoP to consumer packaged goods companies and retailers
Service enhances SmartLabel implementations using a single QR Code for both consumer engagement and logistical support
Scanbuy, Inc. and Kezzler have announced a strategic partnership that will bring Internet of Packaging (IoP) to SmartLabel.
As the leading supplier of thousands of SmartLabel QR Codes for some of the largest global brands, Scanbuy joined forces with Kezzler to provide a next-generation solution that will change the landscape of business services for the CPG industry. The breakthrough technology uses SmartLabel QR Codes to provide product traceability, supply chain optimization, and robust marketing insights. IoP enables product serialization on a mass scale, giving every product a unique identity in the connected world.