The idea of “better for you” encompasses much of what consumers desire today in many of their snacks and baked goods: clean label, non-GMO, natural and—at its core—solid nutrition to make those foods a healthy part of their daily diet.
But the details are often a moving target. “According to Technomic,” notes Mary LaGuardia, marketing manager, Dow AgroSciences, Indianapolis, “51 percent of consumers 18–34 say their definition of health has changed in the past two years.”