Snack mixes and nuts have always been a popular snack because they have a “health halo,” and are also usually available in on-the-go varieties. Over the past year, consumers have continued to search for better-for-you snack mixes, but at the same time, they’re also looking for new and innovative flavors and varieties that are perhaps more exotic than previous incarnations, with touches of indulgence.
For the 52-week period ending on August 13, 2017, per IRI, Chicago, nutritional snack and trail mixes brought in $1.1 billion in revenue, with private label leading the way at $523.0 million. Kraft Heinz, with its iconic Planters brand, is at No. 2 with $124.8 million in sales. The segment grew 1.90 percent in dollar sales from the previous period.