Salt of the Earth appoints exclusive distributor for U.S.
Salt of the Earth Ltd., Israel, has appointed A&B Ingredients Inc., as its exclusive distributor of Mediterranean Umami for the US and Canadian markets. This is the second distribution agreement signed in 2017 as Salt of the Earth builds the global sales infrastructure for its all-natural and clean-label ingredient for reducing salt intake in processed foods.
Mediterranean Umami is an all-natural ingredient designed for clean-label sodium reduction and enhancing a great umami flavor profile. Based upon a proprietary blend of vegetable extracts and sea-salt, it allows for significantly reduced sodium – up to 45 percent in various food products. With Mediterranean Umami food manufacturers can eliminate use of MSG and yeast extracts. Being on-trend and highly effective, it was recently awarded an IFT17 Food Expo Innovation Award at this year’s Institute of Food Technologists annual meeting.