In 2015, we launched the “Best New Snack & Bakery Products” contest to honor outstanding new snack and bakery products. After voting for the 2017 contest concluded in mid-December, TERRA Plantain chips and PowerBar Plant Protein bars emerged as clear victors. TERRA’s Plantain chips took in nearly 50 percent of all votes in the snack category, and PowerBar’s Plant Protein bars secured nearly 40 percent of the bakery products vote—impressive margins of victory that demonstrate the strong, on-trend resonance of these products with today’s shoppers.
In order to learn more, we reached out to Cady Roberts, senior brand manager, TERRA Snacks, The Hain Celestial Group, Inc., Lake Success, NY, and Nick Stiritz, senior brand manager, PowerBar (a Post Holdings company), Emeryville, CA.