The gluten-free market continues to grow. Euromonitor reports that global sales hit $3.5 billion in 2016, up 12.6 percent compared to the previous year—and global gluten-free sales are projected to reach $4.7 billion by 2020. In this still-expanding market for gluten-free, snack producers and bakeries continue to develop strategies for growth and product improvement.
There’s also a focus on healthier, better-for-you, gluten-free snacks. “According to Mintel, new gluten-free snack introductions grew by 11.3 percent from 2012 to 2016,” says Ricardo Rodriguez, marketing manager, confectionary and bakery, Ingredion Incorporated, Westchester, IL. “And if you look at some of the top claims within gluten-free, new product launches from 2012 to 2016 with high or added protein grew by 53 percent.”