Company: Simple Mills
Introduced: March 2018
Suggested Retail Price: $4.99
Product Snapshot: Here's a first: a 100 percent-clean cookie that matches the comfort-food taste and fresh-from-the-oven chewiness of the ones your mother used to make with NO gluten, grain, gums, emulsifiers or extreme sugar levels. It's Simple Mills Soft-Baked Cookies (MSRP $4.99), the latest addition to a clean-label portfolio that also includes crunchy cookies (the #2 best-selling in the natural channel) as well as the #1 bestselling natural baking mixes and natural crackers.
Available in Chocolate Chip, Snickerdoodle, Peanut Butter and Dark Chocolate Toasted Coconut varieties, Simple Mills’ new homemade-style cookies are made exclusively from whole-food ingredients like almond flour, honey and coconut sugar. They have:
- No grain, gluten, soy, corn, dairy, GMOs or anything artificial
- None of the dextrose, potato starch, xanthan gum, soy lecithin, sodium bicarbonate or ammonium bicarbonate that are common even in “natural” cookies
- 5-6 grams of sugar per serving, roughly 20 percent less than many competing products