DSM Insight Series: 1 in 4 consumers prepare and consume breakfast in less than 5 minutes per day
DSM, the global health, nutrition and materials company, has published the first part of a new report in its Global Insight Series, focused on breakfast habits and behavior in Europe and the US. The report, drawn from a survey conducted in seven countries, shows that breakfast is a meal under pressure. Around a quarter of respondents say they spend just five minutes to prepare and consume breakfast each week day. Even so, an overwhelming majority of consumers say they want this meal to be a healthy one.
DSM’s survey, conducted in October 2017 with 3,500 consumers in the US, UK, Germany, the Netherlands, Sweden, Spain, and France, shows that 76% of consumers are conscious of their health and that this has an impact on the foods they choose at breakfast. Furthermore, consumers say they prefer healthy to cheap foods (69 percent of respondents), and, perhaps surprisingly, healthy to tasty foods (65 percent).