Global food business leader to untangle consumers' food purchasing behavior
Dave Donnan to speak at ABA Convention's Morning Business Session, April 16
A globally renowned consumer insights leader, Dave Donnan, will explore the deep connection between consumers’ relationship with food and how that impacts what they buy at the ABA Convention’s Morning Business Session on April 16.
Donnan, senior partner at A.T. Kearney in the Consumer Products and Retail Practice, leading the global food and beverage sector, will untangle consumers’ food purchasing behavior, discussing value perceptions, desire for meaningful interactions, and millennials’ shopping habits. Currently mentoring food startups in Chicago, Donnan has managed operating companies, run food plants, and consulted to leading global retail and consumer product companies. Drawing on his global expertise in agriculture, food and retail consulting, Donnan will assist the baking industry in identifying consumer drivers and will warn against potential problem areas. He will also explain the transition from an “affluence-based consumer” to an “influence-based consumer.”