When Sheldon Romer opened his small bakery in Boulder, CO in 1976, he sought to offer nutritious, preservative-free breads and other baked goods to a local audience yearning for authenticity—people who were seeking a deeper connection to their food.
Romer traveled a path that led to kosher certification in 1981, and Rudi’s began to make a name for itself, gaining wider attention as a top natural bakery brand. In the ensuing years, Rudi’s started using organic ingredients, working toward organic certification well before federal regulators established the National Organic Program. In the process, he was laying the groundwork for an iconic national brand.