Introduced: February 2018
Suggested Retail Price: $2.29 per bar, $7.99 (4-pack)
Product Snapshot: Naked has announced the launch of Naked Fruit, Nut & Veggie Bars, extending the brand beyond premium juices and smoothies for the first time. A category leader for many years, Naked is committed to giving everyone easy access to fruits and veggies in innovative forms. That's why Naked is expanding its offerings, innovating and hitting on key food and beverage trends with the best blends of fruits and vegetables that meet consumers' evolving needs.
The all-new line of chilled snack bars is the latest product innovation from Naked. Packed with premium ingredients, including real fruits and vegetables, Naked Fruit, Nut & Veggie Bars offer the convenient nutrition and delicious taste Naked is known for in three flavors: Blue Machine, Green Machine and Red Machine. Naked Fruit, Nut & Veggie Bars contain no preservatives, are Non-GMO Project verified, and are excellent sources of vitamins A, C, E and Iron.
"As experts in fruits and vegetables, I'm thrilled we are bringing the convenience, nutrition and taste we are known for at Naked into the chilled bars space," said Becca Kerr, senior VP, North America Nutrition Fruit and Vegetable portfolio. "Since it's not always convenient to fit fruits and vegetables into your daily routine, we're expanding our lineup, continuing to provide consumers with yet another option to make sure they are getting their daily dose of goodness."
Naked Fruit, Nut & Veggie Bars will be available at retailers nationwide later this month. You can find them in single- and multi-serve packs in the refrigerated section.