Blue Diamond snack almonds inspires consumers to crave victoriously with new campaign, brand relaunch
Blue Diamond has launched a new brand campaign—Take Back Your Crave—to inspire consumers to embrace their snack cravings.
The campaign comes at a time when snacking has become more prevalent for Americans than ever. Snacking can bring moments of joy, but can also leave consumers with “snacking guilt” as they struggle with the conflict between whether or not they should eat the snacks they want.