Hostess Brands relaunches classic Dolly Madison vending brand

Company: Hostess Brands LLC

Website: www.hostessbrands.com

Introduced: February 2018

Distribution: National

Suggested Retail Price: $1.25

Product Snapshot: Hostess Brands, LLC has announced that it is welcoming back its classic Dolly Madison brand for distribution in the vending and micro market channel.

The relaunched brand will offer the same great quality consumers have depended on since the brand first started in 1937, now with an expanded roster of treats. The line will include Donut Gems in Powdered, Frosted, Crunch and Glazed flavors; Zingers in both Iced Devil’s Food and Iced Vanilla varieties; Dolly Madison Chocolate Cremes; Dolly Madison Golden Creme Cakes; Dolly Madison Chocolate Cupcakes; and Dolly Madison Coffee Cakes.

“With the return of the beloved Dolly Madison brand to the vending segment, we are addressing a channel that continues to expand while renewing our offering of this iconic line,” said Rebecca Muller, Hostess Brands’ senior marketing manager, growth and emerging channels. “In an age of unmatched convenience, we are continuously seeking strategic growth opportunities that will meet demand.”

A historic and iconic American brand, Dolly Madison Bakery was first launched in 1937. Dolly Madison products will be available across the vending and micro market channel, nationwide, and are baked in the USA.

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