Kerry to release report on clean label consumer segments at Natural Products Expo West
Consumer segments to offer a unique perspective on the need states and motivations that lead to clean label adoption.
Building upon the company’s proprietary insights on clean label, Kerry, the Taste and Nutrition Company, has identified specific consumer segments and will release a deep dive report on Friday, March 9th at Natural Products Expo West in Anaheim, CA.
Kerry surveyed over 700 consumers to understand their opinions on nutrition, ingredients and sustainability and how these factors influence their opinions of clean label. The consumers were behaviorally segmented into five specific groups, each with a unique outlook on clean label. The report details the five segments and their respective demographics, adoption stage, relationship with clean label, their ingredient focus and avoidance patterns.