It should come as no surprise that taste is king and is one of the most important attributes when it comes to the success of a food or beverage product. In fact, based on the International Food Information Council’s 2017 “Food and Health Survey,” taste was rated the top factor among those tested, with 84 percent of respondents stating taste impacts their food and beverage purchase decisions.
Many companies are predicting and forecasting what flavors will be trending and growing in popularity. Two overarching themes are an increased interest in bold flavors and authentic ethnic cuisines.