Comax Flavors has released new primary research on consumers’ behavior, usage and attitudes towards Sweet Baked products, which focused on cakes, cookies, donuts, muffins and pies. This is the seventh study of the company’s primary market research program. The Sweet Baked Goods study was fielded in August 2017 with 1,000 U.S. respondents aged 18-70+; half were female and the other half were male.
According to IRI, the pastry/Danish/coffee cakes segment grew by 3.5% to $2.0 billion, doughnuts were up 2.7% to $2.0 billion and muffin sales were up 8.3% to $976.6 million for the 52 weeks ending March 19, 2017. “Although there has been a lot of activity in better-for-you products, consumers still have a sweet tooth and crave a variety of baked goods. We wanted to better understand what’s happening in baked goods among the general population,” states Catherine Armstrong, vice president of corporate communications for Comax Flavors.