Snack producers and bakeries are facing a competitive marketplace inhabited by more brand designs and increased variation in packaging. Brand extensions focused on more flavors, seasonal offerings and promotions need to happen at a faster pace. Nutrition Facts panels have seen a makeover. All of this translates into a need for streamlining label creation.
“New FDA labeling regulations require closer attention to ingredients and nutritional tables. In many cases, this is the impetus for brands to revisit their labels and consider redesigns,” says Jan DeRoeck, director, solutions management, Esko USA, Miamisburg, OH.