Byrd Cookie Company recently hired consumer packaged goods and consumer food industry veteran Mark Paradiso as the company’s new national sales director. Paradiso brings more than 20 years of experience, ranging from large consumer to entrepreneurial food brands, as well as 10 years of experience as principal of a major food broker to his position at Byrd.
In his new role, Paradiso is responsible for the promotion of national sales and business development, creation of a long-term sales strategy, management of existing customer relationships and the establishment of a national broker network. He will be integral in helping Byrd Cookie Company reach its goal of becoming the leading innovator and manufacturer of specialty cookies and savory snacks.