Enjoy Life Foods earns first palm oil free certification for latest snack innovation
Enjoy Life Foods has become the first food company in the U.S. to receive Palm Oil Free Certification for its newest product launches from the International Palm Oil Free Certification Accreditation Programme (POFCAP). The brand’s new Grain & Seed Bars, the only bars on the market to combine three types of the ancient grain sorghum, are the first to receive the certification; and its plant-based Protein Bites will follow in June, for a total of eight SKUs in all.
“Palm oil is one of the most commonly used ingredients in U.S. food products, and as awareness of the devastating impact its conventional production has on our planet continues to grow, we feel it’s important to lead by example. Our goal is to demonstrate that there are opportunities to create delicious foods without having to utilize an ingredient that increasingly more consumers are looking to avoid,” said Joel Warady, general manager and chief sales & marketing officer at Enjoy Life Foods. “While several global food brands have made commitments to source sustainable palm oils—ourselves included—we believe that we can take our quest for sustainability to the next level. That’s why we made the choice to develop Grain & Seed Bars without palm oil and reformulated our Protein Bites using eco-friendly alternatives that achieve incredible taste and texture without the use of palm oil. Our certifications are the cornerstone to building trust with our loyal consumers while being transparent about each and every ingredient that goes into creating our delicious free-from foods.”