For Sesotec, a manufacturer of machines and systems for contaminant detection and material sorting, the ambition to achieve more customer and market orientation is a main driving force in corporate strategy decisions and in branding. In this context the corporate website is the most important information, communication and interaction instrument, and was therefore created completely anew with respect to design, structure and content.
For the uniformity of content and brand design a new structure was developed that is based on the interests and usage behavior of customers. "Attractive pictures should immediately fascinate website visitors, because a user only remains on the website if the first impression really fits," explains Benjamin Manzenberger, senior online marketing manager at Sesotec's corporate headquarters in Schönberg and responsible for the relaunch. On the homepage the visitor can directly reach the "Industries" and "Products" pages, and can use a "Burger" navigation that allows quick orientation and leads to various sub-items. The new Sesotec website features Responsive Design, which means its flexibility ensures the same user friendliness on the computer desktop, tablet and smartphone, and the full content is quickly available for the visitor.