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Home » State of the Industry 2018: Frozen pizza grows thanks to product diversity
When it comes to pizza, consumers aren’t lukewarm: Those who like it are committed to their favorite convenient meal. According to Mintel’s latest U.S. pizza market report, more than one-third of consumers who purchase frozen pizza from their local grocery store do so two or three times a month or more. Plus, premiumization in the category is leading to increased dollar sales, as three quarters of pizza consumers say they are willing to spend more on a better quality frozen pizza.