Dairy Farmers of Wisconsin has unveiled a new Wisconsin Cheese brand identity at the 2018 IDDBA Show. This launch encompasses brand new Proudly Wisconsin Cheese and Proudly Wisconsin Dairy logos, an updated merchandising program, a fresh website with all new photography and an entertaining educational web series.
As consumer preference builds for Wisconsin dairy products and specialty cheese, the new Proudly Wisconsin logos and accompanying in-store marketing will help Wisconsin brands be more easily identified at point of sale. National consumer research revealed that while the previous logos were favorable, rebranding will strengthen consumer awareness and increase trial, leading to a stronger likelihood for repeat purchases and recommendations of Wisconsin brands at retail.