New survey finds shoppers want to know more details about their grocery products
More than 7 in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels, according to a new national survey. These shoppers want to go beyond the ingredients listed on the label to get information on what the ingredients do and why they are in the product.
These survey findings underscore the importance of a new digital tool – known as SmartLabel – that enables consumers to get easy access to this extra, detailed information about the products they use and consume. Nearly 28,000 food, beverage, personal care, household and other products throughout food retail stores are now using SmartLabel.