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Home » State of the Industry 2018: Building a diversified buns and rolls portfolio
Buns & RollsBreadsState of the IndustrySpecial ReportsBakery Products

State of the Industry 2018: Building a diversified buns and rolls portfolio

Bakers of buns and rolls can find new avenues for market penetration through cultivation of a strategically diverse product portfolio.

June 21, 2018
Douglas J. Peckenpaugh
KEYWORDS croissants / sandwich buns / sandwich trends
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While the core market for buns and rolls across retail and foodservice remains steadily anchored in tradition, specialized niches continue to grow, building incremental category interest—and revenue. These specialized products, which can often command a premium price point, include health and wellness, gluten-free, ethnic inspirations, upscale options and sometimes the occasional hybrid. Collectively, this makes for a lively analysis of the buns and rolls market, a category instrumental to our omnipresent American sandwich culture.

 

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