Ensuring safety, quality and transparency through blockchain technology
By Jorge Izquierdo, vice president, Market Development, PMMI
With today’s increasingly complex supply chain, brands face an even greater challenge to ensure only the best and safest version of their products reach consumers. Food products see many handlers between creation and distribution before even reaching the consumer, which naturally incites more opportunity for quality and safety issues to occur, potentially leading to recalls and other major health concerns. The U.S. Food and Drug Administration1 and the U.S. Department of Agriculture’s Food Safety and Inspection Service, recorded a total of 456 food recalls in the U.S. in 20172.