How consumer desire for extra health benefits is impacting the snack and bakery market
Rutuja Jathar
Consumers are interested in reading labels while buying snack and bakery products. Along with pocket friendly products, they want indulgent snacks that offer health benefits. As a result, there is untapped potential as far as the small and large companies and local vendors operating in the market for snack and bakery products are concerned. The push for healthy living is the primary factor poised to drive the demand trends for consumers in the U.S. and across the world. Consumers of today prefer nutritional foods to enhance the overall health and wellbeing of their families. More and more Americans want to steer clear of bakery ingredients with hard to pronounce names and moreover, the traditionally familiar products with potentially harmful chemicals as the key ingredients. Therefore, it is vital for bakery and snack vendors to consider these factors while defining their next business strategy.