Chips are a staple salty snack. And while traditional types familiar to consumers from coast to coast continue to dominate, innovation—and select forward-thinking clean-label measures—have brought diversification and growth to the segment. As a timeless, go-to lunch side and snack in the U.S., says Jill Rittenberg, global marketing manager, Potatoes USA, Denver, this segment isn’t about to slow down any time soon.