Snacking is a way of life in America. As Mintel notes in its May 2017 “Snacking Motivations and Attitudes—U.S.” report, nearly everyone in America snacks every day. Of the 94 percent of people who snack during the day, half snack two to three times per day. Also, Mintel found that 70 percent of people nowadays believe that “anything can be considered a snack.” And while the research found that one-third of people claim to be snacking healthier than before, over 60 percent of people snack in order to satisfy a craving.
It’s simply a byproduct of our existence. Many of us often find ourselves too busy for a traditional meal. So we seek snacks to fill the nutritional gap. As a result of this concentrated focus, the importance of the snack market continues to grow.