On the big screen at iba: iba.Virtual Bakery Tours
At iba, from September 15-20, 2018 at the Fairground Munich, visitors can take a look at exciting bakeries in Germany, Greece, Iceland, Austria and the USA, and watch how good artisan bread is made there. This is made possible by the new iba.Virtual Bakery Tours in Hall B3.
With the new virtual bakery tours, visitors can immerse themselves in successful bakeries all over the world by using VR glasses. Concepts, work processes and the artisan bakers behind the respective business ideas are presented in 360-degree short films: What is it that distinguishes them, what makes them special, and to what extent can visitors to the trade fair use this in their own operations? Within seconds you'll find yourself in bakeries in Vienna, Herrenberg, Düsseldorf, San Francisco, Reykjavik and Athens. "We sent a film team around the world to be able to screen this pilot project at the trade fair and are especially proud to show off iba's digital competence, thanks to the latest technology," explains Claudia Weidner, iba 2018 project manager. "It's going to be marvellous!"