New research reveals branded desserts win with Gen Z and millennials
The Hershey Company’s Foodservice team, one of the industry’s leading branded sweet ingredient, snack and refreshment suppliers, conducted custom research through The Center for Generational Kinetics. The findings uncover perceptions, influence and loyalty of branded products with Millennial and Gen Z decision-making in foodservice operations. The research uncovered the branded dessert opportunity among these specific consumers.
Quality desserts attract younger generations. In fact, Gen Z and Millennial consumers are dessert obsessed and rank dessert as a top consideration when deciding where to go for food. Highlights from the research (Source: Hershey proprietary research, The Center for Generational Kinetics, fielded/developed/reported: Oct. ’17 – Jan. ’18) include: