Thanks to Americans’ increasingly hectic lifestyles, sales of grab-and-go items like salty snacks, including chips, popcorn and pretzels, are increasing, according to the June 2018 “Salty Snacks: U.S. Market Trends and Opportunities” report from Packaged Facts. Convenience is cited as a top purchase driver.
“The state of the snack food market is ever-evolving,” says Amber Glover, business development manager, Asenzya, Oak Creek, WI. “More and more often, the consumer isn’t eating three square meals a day. Instead, they rely on several snacks to help them get through their busy schedules.”