Cheez-It joins with Cactus Bowl as title partner for newly-named Cheez-It Bowl
A new era of college football excitement has begun as Kellogg's Cheez-It brand was announced as the title sponsor of the newly-named Cheez-It Bowl in a multi-year partnership. Formerly known as the Cactus Bowl, the postseason contest features a match-up between members of the Big 12 and Pac-12 conferences at Chase Field in downtown Phoenix. The agreement between the Fiesta Bowl organization and Cheez-It came together through Denver-based Impression Sports & Entertainment.
Cheez-It, the number one selling cracker brand in the United States1, will be the exclusive snacks partner, bringing delicious snacking experiences and flavor fun to the high-energy excitement of college football.