Kerry consumer survey reveals consumer taste preferences on sweetening agents in "Sensibly Sweet" white paper
Kerry, the Taste and Nutrition Company, has released new clean label research on sweetening agents. The company surveyed over 760 American consumers in the United States.
Kerry measured consumer perceptions of 17 sweetening agents to understand their attitudes, preference, and ideal sweetening agents across six product categories: sports drinks, carbonated soft drinks, ice cream, flavored alcoholic malt beverages, granola bars, and cookies and cakes. In their research, Kerry found that 71 percent of consumers read the sugar content on ingredient labels, and 46 percent of consumers strongly want to reduce their consumption of sugar. The results of the study provide unique insight into consumer preferences of types of sweetening agents, preferred intensity of sweetness, and impact on the taste and nutrition of the product.