Helping customers make better decisions at the checkout stand
Raley’s is reimagining the grocery experience by helping customers make better decisions at the check stand. Raley’s reduced the overall candy offerings at the check stand by 25%, fully eliminated conventional candy and replaced it with an enhanced selection of snack options that consider nutritional value, portion control and sugar content.
Customers often make impulse buys at the check stand, so placing “better for you” products in high-traffic check stand aisles will offer customers alternative options to conventional candy. According to the FDA, most Americans exceed the recommended limits for added sugars, consuming more than 13 percent of total calories (~270 calories)/day from added sugars.