Retailers rely on innovative store brands in snacks and bakery to beat competition
Grocery retailers across the country are turning to innovative store brands products to attract loyal shoppers as competition heats up between brick and mortar and online retailers. Gone are the days when supermarkets offered only commodity products that imitated national brands.
This trend is most evident in PLMA’s 2018 Salute to Excellence Awards program, where more than 500 new store brands products were evaluated by panels of industry professionals and consumers. Judges selected 53 products, 38 food and 15 nonfood items.