Case Study: Midwest baker Aunt Millie's turns to West Essex Graphics to develop centralized workflow for packaging
Ensuring proper design and artwork production is crucial for any company’s products, as customer loyalty is influenced by an individuals’ ability to visually recognize a brand.
Initially Aunt Millie’s, one of the top five bakers in the United States, relied on New Jersey-based West Essex Graphics (WEG) only for complex projects. Since then WEG has gone on to manage all of Aunt Millie’s SKUs. To achieve a centralized workflow for its graphics and prepress work, Aunt Millie’s leaned heavily upon WEG’s expertise to streamline its own internal graphics design processes. Meanwhile, Aunt Millie’s would continue to rely upon WEG for all of its art, prepress and printing plates, as well as a number of related responsibilities.