Synergy Flavors research reveals flavors of the future
New research from Synergy Flavors, Inc., a supplier of flavors, extracts and essences for the global food and beverage industry, highlights new and inspirational flavors for the North American and Latin American sports nutrition markets. The company’s “Flavors of the Future” research yielded a hot list of emerging, growing, mainstream and established flavor trends that will dominate the sports nutrition market, along with expected flavor combinations utilizing Foodpairing technology, which is based on using science to analyze and determine the compatibility between different ingredients.
Through the “Flavors of the Future” research, Synergy Flavors, gathered insights from industry experts and then benchmarked the input with quantitative data, such as product launches and global search trends. This process identified the palette of flavors, which Synergy Flavors then validated in sports nutrition applications. Finally, Synergy Flavors’ team of flavorists and sports nutrition experts assessed and refined the list to create the “Flavors of the Future” hot list. Only those flavors that have true potential in the sports nutrition market made the final cut. For the North American market, they include: