Symrise launches Code of Nature taste solution platform to address consumer demand for low-processed food and beverages
Consumers are spending more than ever on food and drink while demanding foods that taste natural and are less processed. To meet these changing consumer preferences, Symrise is pleased to announce Code of Nature, a new positioning that offers taste solution platforms to food and beverage brands that want to meet the demand for more nutritious food while still delivering on flavor.
"Today's consumers want exciting sensory experiences that preserve their health and wellbeing. It's about meaningful consumption," explains Emmanuel Laroche, vice president marketing & consumer insights and global marketing leader for Symrise.