American Pretzels, LLC opens state-of-the-art gluten-free pretzel factory in Reading, PA
American Pretzels, based in Reading, PA, is proud to begin manufacturing gluten-free private label pretzels for retailers and CPG (consumer packaged goods) companies nationwide. This innovative facility possesses the latest certifications and technology critical to producing all types of high-quality pretzels, of a myriad shapes and sizes both bulk and retail format. Today, American Pretzels is excited to offer both retailers and CPG companies the opportunity to partner with best-in-class operators who have decades of experience at Nestlé and Snyder’s of Hanover, and who pride themselves on innovation and product development.
American Pretzels is entering the gluten-free marketplace at precisely the right time. The global gluten-free packaged food market is projected to grow at an annual growth rate of 6 percent in 2019 alone. Meanwhile, the younger the consumer, the more intense their love for gluten-free: 38 percent of Generation Z and 32 percent of millennials said they are willing to pay a premium for gluten-free products. Unsurprisingly, bakery products & snacks are the top gluten-free foods among this powerful, health-savvy consumer group.