DuPont Nutrition & Health unveils new research on plant-based eating
DuPont Nutrition & Health has announced the results of a recent study on the eating habits of more than 1,000 U.S. consumers. The latest research adds to a growing body of insight-driven studies that can help today’s food and beverage companies with predictive and forward-thinking analysis.
The research, conducted with HealthFocus International, highlights the significant market opportunity in plant-based food and the connection to many of the important trends shaping the American diet. In addition to standard demographic data, the study dives deep into six consumer groups using a proprietary health and wellness segmentation model. Learning the needs and demands of these different consumer groups will lead to a deeper understanding of the evolving and fragmented market.