Pasta Chips sells over $1.5M of ugly sweater-themed snacks
Pasta Chips is a Pasta Snacks product, by Vintage Italia. Tipsy Elves is known for their fun, outrageous holiday sweaters—the company got its start on Shark Tank and has done over $100M in sales since its launch.
Together, the Pasta Chips and Tipsy Elves team created fun holiday characters to adorn the Pasta Chips bagsand Tipsy Elves ugly sweaters. The idea behind the "ugly sweater" packaging is to win the holidays with snacks that match your sweater—perfect for parties, office festivities or family get-togethers. The partnership started in holiday 2017, and so far the ugly sweater packaging has done over $1.5 million in sales.