New Culinary Visions study identifies consumer interest in food and beverage items with cannabis ingredients
A new study from Culinary Visions explores consumer understanding and interest in a wide range of food and beverage products made with cannabis ingredients. The study delves into perspectives and preferences of consumers of different ages and education levels to identify high interest product categories.
Trust and traceability were among the most important issues related to food and beverage products made with cannabis ingredients identified in the study. Forty-five percent of those surveyed said they would trust products that are commercially made to be safe. Yet despite the trust of commercial cannabis products, 42 percent said they would prefer to buy from a small-batch producer, rather than a big food company. Only 29 percent of consumers would trust the quality of cannabis-infused products bought online. Half of those surveyed said they would feel more comfortable buying cannabis-infused products if they had the opportunity to speak with a knowledgeable sales representative.