Exclusive interview: First-ever Frito-Lay U.S. Snack Index reveals Super Bowl snacking picks
Potato chips, tortilla chips and salsa win on game day, while spicy and cheesy snacks are MVPs with younger consumers
Just as Americans are finalizing game day plans for Super Bowl Sunday, Frito-Lay North America today announced its inaugural U.S. Snack Index – a poll asking consumers what they plan to snack on during this year's big game.
According to retail sales data, Super Bowl Sunday is one of the single-largest retail sales days for snacks at many supermarkets. So, Frito-Lay, the division of PepsiCo producing Doritos, Cheetos, Tostitos and more, is listening so it can continue to delight consumers with many snacking options.