CPGs and TerraCycle launch zero-waste packaging platform
A coalition including many of the world’s largest consumer product companies, along with international recycling leader TerraCycle, has unveiled a global, first-of-its-kind, shopping system called Loop. The initiative is designed to change the world’s reliance on single-use packaging, offer a convenient and enhanced circular solution to consumers, while securing meaningful environmental benefits.
Announced at the Davos World Economic Forum, Loop will enable consumers to responsibly consume a variety of products in customized, brand specific durable packaging that is collected, leaned, refilled and reused. The content, if recoverable, will be either recycled or reused.