Symrise opens new Sweet Lab for sweet goods products
Will focus on developing protocepts for sweet goods and dairy applications
Carol McBride, category director, Sweet Business Unit North America, announced that Symrise NA has opened their newly expanded and redesigned Food & Dairy Applications Lab for products across all segments of the sweet goods category. The new lab will assist customers throughout the development process, from protocepts to larger scale samples.
The Symrise Sweet Business Unit offers customers expertise in dairy, bakery, confectionery, cereal and nutritional products. “Our highly skilled team uses a project-driven, collaborative approach to developing concepts and flavor applications that meet our customer’s particular goals,” said Dr. Khalid Farooq, technical team leader. Whether they want to enhance product performance, fulfill nutritional claims, create a desired flavor profile or something else entirely, we are ready to help them succeed.” Collectively, the applications team has more than one hundred years combined experience working on the application of both liquid and powder format flavors to sweet goods.