Anyone who thinks the gluten-free market has peaked needs to think again. According to a December 2018 report from Zion Market Research, the global gluten-free product market was valued at around $4.72 billion in 2017. By 2024, that value is expected to nearly double to reach $7.6 billion.
The key to this growth is inclusion, says Chris Rich, vice president of marketing and development, Gluten Intolerance Group, Auburn, WA. “The alienation felt in the past by those living gluten-free is diminishing today due to the increase in gluten-free products. Not only is the trend of inclusion good for consumers, but it also brings opportunities for more revenue. When a family with one gluten-free member purchases products to prepare meals, they will often buy such products for the entire family.”