Diamond of California appoints industry veteran Craig Hope as CEO
As CEO for the century-old producer of "Made For Homemade," Hope aims to lead the charge in accelerating the company’s growth and innovation
Diamond of California, the century-old producer of “Made for Homemade” specialty nuts, has announced Craig Hope as CEO. With over three decades of leadership experience in the consumer packaged goods industry, Craig’s expertise has been tapped to reinvigorate the brand’s focus for the path ahead, including product innovation, new segment growth and reimagining how Diamond of California’s core culinary line is presented to today’s consumer.
As a century-old brand, Diamond of California has spent the last two years reinventing its look for its product offerings, including introducing a brand extension, Heirloom Reserve Nut + Fruit Blends, a continuation of its premium line of Heirloom Reserve Walnuts, Pecans, and Marcona Almonds, paired with premium dried fruit from the best possible growers. Craig’s focus with his team will be to expand the product offering of Diamond of California to drive accelerated, sustainable topline growth as consumers diets demand more plant-based options throughout the world and in its retail customers stores.