The snack and bakery industry is filled with wonderful stories. Writing about the origins, growth and scope of the amazing companies that grace our covers is absolutely one of the best aspects of my job. It’s an opportunity and a privilege that I will never take for granted, shining a deserving light on innovation and doing our part at Snack Food & Wholesale Bakery to help make the industry a better place.
This month’s profile is certainly no exception. The story of Perfect Snacks and the Keith family highlights true innovation in the face of adversity, carving a new niche in the bars category, one of the most competitive product sets in the industry today, pushing its boundaries and challenging the buying public—and retail buyers—to rethink their options.