For Bud Keith, health and wellness was a way of life. He was, after all, a nutritionist—but his passion went well beyond a degree. In the 1960s, he established a juice bar and gym in Mission Beach, an iconic ocean-side neighborhood in San Diego. He worked with legendary “Godfather of Fitness” Jack LaLanne. He developed nutritional supplements to help fill common dietary gaps. He traveled the country lecturing on the merits of a healthy life—and particularly the benefits of fresh, whole-food nutrition.
By the 1980s, Bud had married, and he and his wife Barbara had a brood of children. But the kids didn’t like to take their nutritional supplements. So he mixed his signature whole-food supplement ingredients with some freshly ground organic peanut butter and honey, shaped it into bar form, and the first Perfect Bar was born.