Chad Lusk joins Hostess Brands, LLC as chief marketing officer
Hostess to open new marketing and category sales office in Chicago; corporate headquarters to remain in Kansas City
Hostess Brands, LLC (Nasdaq: TWNK) announced that Chad Lusk, a former senior executive with Chamberlain Group and Ferrara Candy Company, has joined the company as senior vice president and chief marketing officer. Responsible for overall profitable brand growth, Lusk will oversee consumer insights and analytics, brand strategy and innovation and serve on the executive leadership team, reporting to CEO Andy Callahan. In connection with the appointment, the company also announced it will open a new corporate office in Chicago to serve as its new hub for marketing and category management. Corporate headquarters will remain in Kansas City, MO.
“Chad is a dynamic and deeply experienced brand marketing executive whose leadership, insights, market expertise and creative approach will be invaluable as we move into this next stage of development for the Hostess brand,” said Callahan. “At the same time, relocating our category sales and marketing functions to Chicago creates the opportunity to tap into the region’s deep pool of food marketing talent and further strengthen our capabilities in these critical areas as we continue to grow.”